We leverage data and apply actionable
insights and marketing technology to activate
Customer Experiences that MatterTM
Clients come to us looking for solutions to enhance their data management, marketing technology and overall customer experiences.
We answer questions like these:
“I don’t have enough specialty, data-management resources to work with the data quickly and easily, and provide me what I need.”
“Our tech environment can’t handle the simplest use cases let alone some of the more sophisticated ones without hands on intervention.”
“We’ve made investments in infrastructure, but we are not seeing the value of those investments in terms of campaign optimization or ROI.”
“Our analytic insights don’t always hit the mark, and often lag behind where our clients want to go in market.”
“We need to map our customer journeys and data flows so we can do better at personalizing our messaging.”
Our Offerings
Customer
Experience
ExperienceIQ™
A focused, activation-driven assessment to enhance customer experiences in market quickly. Our ExperienceIQ™ methodology involves a comprehensive evaluation of your current customer experience capabilities, followed by targeted interventions designed to drive immediate improvements. We focus on understanding your customers’ needs and behaviors, then leverage this knowledge to create personalized, relevant experiences that resonate. This approach not only enhances customer satisfaction but also drives loyalty and increases revenue.
Personalized Go To Market Strategy
Leveraging data and insights to create tailored, effective marketing campaigns. We utilize advanced analytics to segment your audience and develop personalized marketing strategies that speak directly to their preferences and behaviors. By delivering the right message to the right person at the right time, we help you engage your audience more effectively, build stronger relationships, and drive higher conversion rates. Our strategies are continuously refined based on performance data, ensuring that your campaigns remain relevant and impactful.
Data Management
Data Wrangling
Transforming disparate data sets into clean, usable data models and lakes. We start by identifying and integrating diverse data sources, then we use advanced techniques to cleanse, enrich, and structure the data. This process ensures that the data is accurate, consistent, and ready for analysis. By doing so, we enable businesses to leverage their data more effectively, reducing operational inefficiencies and enhancing decision-making capabilities.
Data Quality as a Service
Ensuring data integrity with AI-powered validation, enrichment, and standardization. Our proprietary tools and methodologies validate and cleanse data, removing duplicates and inconsistencies. We enrich data by integrating additional relevant information, making it more valuable for strategic initiatives. This service provides a robust foundation for any data-driven project, ensuring that all subsequent analytics and insights are based on high-quality data.
Data Visualization
Providing dashboards and reporting tools to turn data into actionable insights. Our visualization solutions include custom dashboards and interactive reports that offer a clear, comprehensive view of business performance. These tools are designed to be intuitive, enabling users to easily interpret complex data sets and make informed decisions quickly. By presenting data in a visually appealing and accessible manner, we help businesses understand trends, identify opportunities, and track progress towards their goals.
Actionable
Intelligence
Actionable Intelligence
Harnessing all your 1st, 2nd and 3rd party data and enriching it with thousands of additional attributes, we create in depth profiles, segments and Business Intelligence that delivers the customer experiences you are looking for. Our advanced analytic capabilities are delivered in the form of reporting dashboards, forecasting algorithms, advanced marketing campaign analytics, KPI visualizations, and business simulators.
Marketing
Technology
Technology Integration
Optimizing and integrating your marketing technology stack with AI-driven assessments for strategic improvements. We analyze your current marketing technology environment to identify strengths and areas for enhancement. Our team then implements tailored solutions to integrate and optimize your tech stack, ensuring seamless functionality across all platforms. This orchestration allows for more efficient operations, better data flow, and improved campaign performance, ultimately maximizing the return on your technology investments.
Tech Stack Assessment
Conducting AI-driven analysis to identify quick wins and develop long-term roadmaps. Our assessments provide a thorough evaluation of your existing marketing technologies, highlighting immediate opportunities for improvement as well as longer-term strategic initiatives. We prioritize actions that deliver the greatest impact in the shortest time, while also setting the stage for sustainable growth and continuous optimization. This balanced approach ensures that your marketing technology evolves in line with your business objectives.
Audience
Activation
Audience Activation
Putting all our capabilities together, we create, manage and activate audiences to mobilize and engage across all channels and touchpoints. From paid media to social channels to site personalization to sales enablement and more, we activate audiences to create Customer Experiences that MatterTM and drive business outcomes.
Seamless integration with your team
Think of Volute Group as an extension of your Marketing and IT teams. We align business goals and marketing strategies with data and infrastructure to orchestrate Customer Experiences that MatterTM.
Achieving this requires more than just data or technology. It requires a dedicated, experienced team of Marketing professionals to coordinate efforts and mobilize teams, ensuring successful collaboration towards shared business objectives and goals.
This is Volute Group.
Let’s meet and discuss how we can help.